Political Campaigning
From FHwiki
Understanding what's going on in the political campaign season--learning more than what FoxNews or DailyKos will tell you.
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Spring 2006
US History: You Live Here, You Might As Well Learn About It
Teacher: Joshua Lyman
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Syllabus
- Week 1a What the hell have I gotten myself into?
- Week 1b Elements of a campaign plan
- Week 2a Writing a campaign outline
- Week 2b Campaign strategy
- Week 3a Message grids and forming the message
- Week 3b Strategy, theme & message
- Week 4a Campaign ethics
- Week 4b Local issues
- Week 5a Targeting
- Week 5b Research
- Week 6a Opposition research
- Week 6b Developing the message
- Week 7a When to poll, how to ask the questions
- Week 7b Finance planning
- Week 8a Fundraising pyramids
- Week 8b Event planning
- Week 9a MIDTERM PROJECT
- Week 9b Small donor & grassroots fundraising
- Week 10a Direct mail fundraising
- Week 10b Working with staffers and consultants
- Week 11a Time buying
- Week 11b Message through free media
- Week 12a Message through paid media
- Week 12b Going negative
- Week 13a Field organizing
- Week 13b Direct voter contact
- Week 14a Building coalitions
- Week 14b Designing a GOTV program
- Week 15a Campaign budgeting
- Week 15b Scheduling
- Week 16a The spouse
- Week 16b FINAL PROJECTS
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Fall 2006
Teacher: Joshua Lyman
